challenge everything

Mediapost.com - 1/18/05 - Video game giant Electronic Arts announced Monday that it would not renew its contract with its advertising agency, SEE. The contract will expire on March 31. Before then, SEE will be working on Electronic Arts' winter lineup, including its sports franchise titles--Fight Night Round 2, NBA Street V3, MVP and Baseball 2005. Electronic Arts will announce a new agency in the next few weeks. Electronic Arts also announced yesterday it signed a 15-year deal with sports broadcaster ESPN, for the rights to use the ESPN brand in games.

in my opinion, SEE did a done diddly darn dang good job with brand recall. i get the willies everytime i hear the phrase, "EA Games". a creepy little kid whispers "challenge everything" in my head and i'm reflexively turning on my ps2. 'need for speed: underground' is SWEET!

can't find any information on this SEE agency. let me know if you're a bit more resourceful? i'd like to know what else they do/have done and what kind of havoc this event will play in the lives of their (presumably) small staff. o, and if they'll be hiring in the next few years or so.