crumbs vs. sprinkles...IT'S ON!

the LA cupcake scene is about to add another epic battle to its history books. in santa monica, we have yummy cupcakes (too much frosting! need more cake!) vs vanilla bake shop (still too much frosting, but better interior design), and about 10 miles northeast, in the lushly luxe territory of rodeo drive, a new contest has taken the spotlight.

in one corner of the ring (little yellow dude), the most gorgeous little minimalist cupcakes (and shop) your architect-graphic-designer buddy has ever set eyes on...the color-coded confections that brings dieting fashionistas to their knees...

sprinkles

(via eats)

...and in the other corner (green arrow), less than 2 blocks away, a spunky irreverent newcomer who has gained ground in NYC with massive overloaded boston creme cupcakes, twinkie cupcakes, and praise the lord, banana split cupcakes...

crumbs

(via rkb1)

someone sponsor a cupcake-eating contest already! and FYI...free cupcakes to the first 1000 los angelos to visit crumbs on thursday september 20th!

sprinkles @ 9635 s. santa monica blvd, beverly hills, ca 90210
crumbs @ 9465 s. santa monica blvd, beverly hills, ca 90210