i demand more

being the mindless useless-product-loving consumer that i am, i sincerely wish i had asked for access to the nfl network for xmas. they're broadcasting, uninterrupted, a 30-minute special presenting all 58 commercials scheduled to air during the super bowl.

i'm taking my sweet ol' time getting sucked up into the passionate firestorm of football fandom, but the ads have been a fave of mine for years. well, ads in general. ever since i watched two horny lay-z-boys strenuously humping in a furniture ad in advertising 101, i was hooked. admittedly, i don't recall the brand name (mostly because it was from a foreign manufacturer).

i find super bowl ads to be especially forgettable. i vaguely remember some budweiser frogs and a stunning b/w international paper spot, but they may or may not have been ironed into my mind during 30 seconds of a past february football championship. i suppose the only way i would remember a mascot or "brand buddy" would be if the network chose to treat the screen like a computer monitor. pick a company, any company (preferably a large faceless one), animate their logo, and have it run around the screen with abandon. with the cute/colorful/dotted/spotted animated gif flapping/squirming/crawling/gyrating/hopping/bopping/skipping acrost my tv screen for 4+ hours, i'd be sure to remember it. i would also despise it. so it'd be perfect for rich firms trying to sabotage hefty rivals. that's my proposal anyway. send royalty checks to watchcattv at gmail dot com. i prefer paypal.

6 ads i can remember off the top of my head:
-burger king - "i'm SPICY!" - genius
-burger king - "pick a #, you're fired" - stupid
-geico - any gecko ad...mostly the robot song - cool song
-m-azing choco bar - the flexible 10 yr old girl running around her own head gets me every time...i have yet to try the product though
-diet coke (w/lemon?) - adrien brody. dang he's skinny. - cool bubbles