Friday, January 28, 2005

little miss blog-a-lot

signed my baby blog up for google. 20th place! yay for me.



i chickened out on going to
permission mag's nyc (re)launch party last night at club na. it was too freaking cold. the weather channel said it felt like -4 degrees outside. i believe them and entrust them with my survival on these cold concrete city streets. no way in amsterdam was i going to wait in line in a skirt and heels to pick up a free $5 zine. i don't think there was even an open bar. though josh hartnett supposedly went.

thanks for the heads up anyway, mylene! rock on.

the most useful site i've visited today is........

TheCinemaSource.com

get your free-movie-screening freak on.

richard linklater...

...seems like a nice guy. but if you haven't already seen before sunrise and/or before sunset, please do not watch them. ever.

these two films will make you want to quit your menial job, box up your audaciously messy apartment, ditch the significant other, and catch the next barge to paris. or vienna. or any other european city with quaint cafes and river boats.

unlike most privileged upper middle class kids, i skipped out on the whole "backpack-naked-through-europe-on-the-train-while-smoking-pot" shenanigans in college. i believe some lucky fellas take the trip in the taint between the gaping moral vacuums of high school and college. in any case, linklater's excessively cool in my book. i hate you!

hallo
asa bailey...i love you! give their sega ad a once over and tell me my passions are misplaced. the hotjobs spot is also drool-worthy. now that their omnipresent ads for the2headeddog.com have been identified as "offline prestitials" for mtv2. they're undergoing a format re-launch on february 7th. or some shite. i was hoping so badly that it was for a cooler company. a newer company. a more inspiring company. one that would be hiring like crazy and that would take one look at my resume and hire me on the spot.

ha.

ha.

it's friday. i need a toke. and a poke.

Thursday, January 20, 2005

look ma, etc, etc...



rawr

courtesy of
theviralfactory.com

blech

veggie crisps

the perp:
-
"veggie crisps" by eatsmart all natural snacks (snyder's of hanover)

the crime:
-depressing lack of flavor

case specs:
-price: $0.75
-net wt: 1.25 oz
-expiration date: april 2005
-"a bountiful blend of potato, spinach, and tomato chips."
-"100% natural ingredients - vegetable crisps delicately prepared in canola oil."

charged with:
-1st degree crappy snack food
-2nd degree crafty packaging - avoided including any words that describe taste

verdict:
-steer clear of these crunchy cardboard flakes and save your spare change for those life savers in the very very bottom row of the vending machine. mmm, five flavors of multi-colored tooth-rotting sweetness. taste-o-rama!

rivington st



i <3 wheatpaste gurus.

Wednesday, January 19, 2005

i demand more

being the mindless useless-product-loving consumer that i am, i sincerely wish i had asked for access to the nfl network for xmas. they're broadcasting, uninterrupted, a 30-minute special presenting all 58 commercials scheduled to air during the super bowl.

i'm taking my sweet ol' time getting sucked up into the passionate firestorm of football fandom, but the ads have been a fave of mine for years. well, ads in general. ever since i watched two horny lay-z-boys strenuously humping in a furniture ad in advertising 101, i was hooked. admittedly, i don't recall the brand name (mostly because it was from a foreign manufacturer).

i find super bowl ads to be especially forgettable. i vaguely remember some budweiser frogs and a stunning b/w international paper spot, but they may or may not have been ironed into my mind during 30 seconds of a past february football championship. i suppose the only way i would remember a mascot or "brand buddy" would be if the network chose to treat the screen like a computer monitor. pick a company, any company (preferably a large faceless one), animate their logo, and have it run around the screen with abandon. with the cute/colorful/dotted/spotted animated gif flapping/squirming/crawling/gyrating/hopping/bopping/skipping acrost my tv screen for 4+ hours, i'd be sure to remember it. i would also despise it. so it'd be perfect for rich firms trying to sabotage hefty rivals. that's my proposal anyway. send royalty checks to watchcattv at gmail dot com. i prefer paypal.

6 ads i can remember off the top of my head:
-burger king - "i'm SPICY!" - genius
-burger king - "pick a #, you're fired" - stupid
-geico - any gecko ad...mostly the robot song - cool song
-m-azing choco bar - the flexible 10 yr old girl running around her own head gets me every time...i have yet to try the product though
-diet coke (w/lemon?) - adrien brody. dang he's skinny. - cool bubbles

fluff

Wunderman's New York offices can be seen on the upcoming season premiere of The Apprentice at 8:30 ET this Thursday on NBC. Thanks to our relationship with Apprentice sponsor, Burger King, Wunderman was asked to pitch in and provide space for shooting. Contestants worked in our studio to develop a campaign that would end up in Burger King restaurants.
heard the above from a super secret inside source. i'm hella excited about this new season.

random shiat:
  • superbowl xxxix - $2.4 million for 30 seconds of ad time
  • the cosby show's brownstone - 10 Leroy Street b/w Bedford & Bleecker - Greenwich Village, NYC
  • friends' apartment building - corner of Grove & Bedford - West Village, NYC
  • eponymous means self-titled. it is notoriously overused word in music reviews world-wide.
  • the central intelligence agency was established on july 26, 1947 and officially began operating on september 18, 1947.

your ____ is stale and flabby

Copywriter
Original URL:
http://newyork.craigslist.org/mnh/mar/55680873.html
Posted by:
recruitc@digitas.com
Posted on: 2005-01-14, 4:57PM

Arrogant, untalented and uninspiring copywriter required to create flabby copy packed with stale insight. Must show willingness to apply a lifeless corporate tone of voice to everything they touch and exceed deadlines by days rather than hours.

Ideal candidate should also possess a proven ability to drone on and on about "big ideas" without actually having any. Must be able to irritate and infuriate clients - possibly in several different languages. An ability to murder the English language is an absolute must.

If you fit the description above, please change your career. It depresses us to meet people like you, frankly.

If however, you're an extremely good copywriter with a couple of years experience in long and short copy, please send resume with Craig's List in the subject line to:
recruitc@digitas.com. To learn about who we are, visit our web site at: www.digitas.com

$25 for 143 words, $0.0572/word. come ON now, copywriters don't come that cheap do they?

Tuesday, January 18, 2005

challenge everything

Mediapost.com - 1/18/05 - Video game giant Electronic Arts announced Monday that it would not renew its contract with its advertising agency, SEE. The contract will expire on March 31. Before then, SEE will be working on Electronic Arts' winter lineup, including its sports franchise titles--Fight Night Round 2, NBA Street V3, MVP and Baseball 2005. Electronic Arts will announce a new agency in the next few weeks. Electronic Arts also announced yesterday it signed a 15-year deal with sports broadcaster ESPN, for the rights to use the ESPN brand in games.
in my opinion, SEE did a done diddly darn dang good job with brand recall. i get the willies everytime i hear the phrase, "EA Games". a creepy little kid whispers "challenge everything" in my head and i'm reflexively turning on my ps2. 'need for speed: underground' is SWEET!

can't find any information on this SEE agency. let me know if you're a bit more resourceful? i'd like to know what else they do/have done and what kind of havoc this event will play in the lives of their (presumably) small staff. o, and if they'll be hiring in the next few years or so.

Sunday, January 16, 2005

a big shot (in advertising)

Bill Bernbach had once taken great pains to teach me something relevant. He told me that there was danger in clients who came to an agency desperately in need of direction and guidance because, he said, "the same brilliance, the same guts you use to grab the bras ring and lead that client to a success will be perceived as arrogance and an irritation as soon as the client is successful."

-"A Big Life (in advertising)" by Mary Wells Lawrence

erleichda

"I'm fine," she said. "I've been kinda tired. You're jumping to conclusions. Besides, unhappiness is natural. I'm not one of those bubbleheads that spend all their time trying to avoid the normal misery of life."

She moved toward the front door, but none too swiftly. He followed.

"Sure and life is a lot o' misery, all right, and death is more misery, yet. Dread, fear, anxiety, guilt, even a bit o' neurosis, are perfectly natural responses to a life that promises such an unacceptable end. The trick is not to take such responses too seriously, not to trivialize your all too short stay in your carton o' flesh by cooperatin' with misery."

"Seems to me," said Priscilla, snapping and unsnapping the collar of her slicker, "that the so-called happy people are the ones who are trivial. Avoiding reality and never thinking about anything important."

"Reality is subjective, and there's an unenlightened tendency in this culture to regard something as 'important' only if 'tis sober and severe. Sure and still you're right about your Cheerful Dumb, only they're not so much happy as lobotomized. But your Gloomy Smart are just as ridiculous. When you're unhappy you get to pay a lot of attention to yourself. And you get to take yourself oh so very seriously. Your truly happy people, which is to say, your people who truly like themselves, they don't think about themselves very much. Your unhappy person resents it when you try to cheer him up, because that means he has to stop dwellin' on himself and start payin' attention to the universe. Unhappiness is the ultimate form o' self-indulgence."

-"Jitterbug Perfume" by Tom Robbins

Friday, January 14, 2005

starting anew

http://www.bizbash.com - all the parties i'm not attending.

happy 2005! christmas was bearable this year, though the days following new year's eve were less than sane. from december 24th till december 31st, i was with my family in puerto rico thanks to my dad's infinite supply of frequent flyer miles and travel agent cunning. leaving on the morning of christmas eve, the airport check-in line was insane. just finding the end of the line was a monstrous task and a tense half-hour ticked by before it was our turn to hand over our luggage. after a brisk brush through security, a light jog to the gate, we weren't even the last ones on the plane. at least 5 other passengers boarded after us. a few, indeed, had to have the door re-opened to let them on. our takeoff time ended up being delayed half an hour.

we rode continental, on a plane full to bursting. it was lovely (and a bit embarassing on such a full plane) to have an empty seat between my mom and i for placing of miscellaneous items not currently in use. probably the only empty seat for the flight. should have offered it to the guy sitting next to the fussy baby. perhaps the mother of the fussy baby. (note: i really don't like it when people say "should of" instead of "should have" - as in "The parrot SHOULD HAVE eaten the bird food, not your ice cream." inject some proper grammar in your veins, asshole - and, of course, forgive me for any grammar gaffes i should commit.)

the farther south we flew, the smaller and livelier the clouds got. gone were the poofy obese languorous gloomy gus's of the midwest - their bastard children, freshly laundered spiky little dabs of cloud frolicked about in their absence. and the sky was blue blue blue, like in every salacious hit-the-beach-let's-go-on-vacation ad that's ever tempted and tortured your monitor-weary eyes.

pardon me, i'm disgorging an inappropriate amount of description. it's flowery, even. and taking far too long to get to the actual vacationing.

we landed. we got our luggage. we got a taxi. we cringed in the back seat while my parents attempted spanish. er, chinese-spanish. er, chinese-english-spanish. spanglese? embassy suites was our destination. drive took less than 3 minutes. hotel featured a nightly happy hour with free drinks, a casino, a gingerbread diarama, a pool, a hot tub, and wireless internet service ($11/24 hrs). all for the steal of a deal of a seal of a meal of...$300/night. ri-diddly-diculous.

places we went: old san juan, the wyndham hotel san juan, the intercontinental hotel san juan, mi casita restaurant, church's chicken, the taco maker, burger king, wendy's, burger king (again), royal siam restaurant, pasha (restaurant inside wyndham), ruth's chris steak house (inside intercontinental), momoyama (another restaurant inside the intercontinental), outback steakhouse (inside our hotel hooray!), rio camuy caves, el yunque rainforest preserve, arecibo, fajardo.

Check out my glorious sexy funktabulously colorful Puerto Rico photos:

Part 1 (100 photos)
Part 2 (63 photos)